This is the freakiest idea ever. To help promote the The Ring 2 DVD, a new website was created called 7daysleft.
Visitors to the DVD launch site www.7daysleft.com are invited to scare their friends by entering their email address and mobile telephone number. The site then sends an email to the visitors friend, inviting them to click on a link, and watch the video. As they’re watching it, their mobile phone rings, and a voice whispers “Seven days” down the phone. The viewer is then given the option to send the viral to five of their friends.
[via]