Ever since Elevation Burger started offering delivery on Carriage I’ve been harassing them to let me in on their secret, how are they the only ones on Carriage able to deliver in 30 minutes or less? I’m always super curious about how things work and I really wanted to know how they were doing this. My assumption was that they must have worked out some sort of deal with Carriage where their drivers would just camp outside the Elevation stores waiting for the orders because I couldn’t figure out how else they managed this. I finally sat down with Elevation last week to hear how the backend works and turns out, it’s a bit more complicated than that. So there are two parts to the formula on making the 30 minutes or less delivery happen, one involves Elevation, the other Carriage. So how does it work? If you’re curious read on.
Elevation Burger
From Elevations side, to make the 30-minutes or less delivery time they first needed to be able to get the food prepared as quickly as possible. That involved upgrading their kitchens as well as lots of staff training. This allowed them to bring down the prep time down considerably while remaining consistent. By having a consistent and short prep time, Carriage would be able to send their drivers a lot earlier to pick up the food. The second thing Elevation did was to limit the delivery locations to 30-minute radiuses around their branches. This limited their overall delivery radius around Kuwait, but it allowed them to keep their fast delivery speed.
Carriage
The other side of the equation is Carriage. Because they know exactly how long a meal takes to be prepared at Elevation, they are able to disperse their drivers a lot sooner than they would usually do. Carriage also have an algorithm that can predict based on the time of day where most of the orders will come from. So for example Carriage knows that at 2PM a lot of people in one area order a lot from specific restaurants. So they’d send their drivers ahead of time to that area near those specific restaurants in preparation for the spike they’re expecting. Elevation is one of the brands on Carriage that have a lot of orders so Carriage drivers are usually located near their branches. For example at Seef, drivers tend to hang around the parking lot near Elevation because of the fact that location has a number of restaurants like Prime & Toast, Pizetta and The Burger Hub while also being close to other popular restaurants further down the street like Joa, Gia and Eighty Six.
So in summary, the combination of a consistently fast prep time, a lot of branches and Carriage drivers always being close by is how you end up with a delivery time that’s under 30-minutes. Currently, only Elevation seems to be delivering in under 30-minutes but from what I’ve been told, more restaurants are trying to get in on this as well.
