
A couple of days ago I was contacted by Bazaar magazine and was offered a chance to have my own “B-Sides” page in the magazine every month where I could post mini reviews on anything related to Kuwait. At first the idea sounded really interesting, combining blog with print sounded like an excellent opportunity. But the more I thought about it the more I realized.. excellent opportunity for what? What could I gain with this?
Increased Readership
Bazaar prints around 25,000 copies a month while 248AM gets more then 3 times that amount of visitors every month and we are still growing. Bazaar readers would only read around 4 mini reviews by me every month while my blog readers would read at least 4 mini posts by me a day. My sites url would be advertised in that Bazaar page but from those 25,000 readers how many would actually think about checking out my site? When was the last time anyone saw a url in a magazine and then checked it out online.. it happens but just not that often.
Digital to Print
At first this sounded interesting, but then I realized isn’t that a step backward? Isn’t print trying to get online? Shouldn’t Bazaar start thinking about getting online instead? WIRED magazine have a small 2 page section where they print interesting posts from the web but I never liked that section but thats besides the point, WIRED can do whatever they want since their whole Magazine is published for free online anyway.
The Money
The first offer I got was KD20 (yes two and one zero) a month. I calculated the amount of time and effort I would have to put extra every month to have at least 4 mini reviews of something interesting to do with Kuwait and I realized KD20 wouldn’t be worth my trouble at all. Bazaar were nice to say they would consider another amount I had in mind but if they had KD20 in their mind to begin with I doubt they would go that much higher.
The Magazine
Do I even like Bazaar? Not really. I do think its the best locally published magazine but thats because their competition is really crap. I pick up Bazaar once a month so I can skim through it quickly and see if there is anything interesting. I mostly don’t find anything worth reading and the magazine ends up in the trash or left on a food court table. I enjoy reading local blogs a lot more then I enjoy reading Bazaar thats for sure.
Who’s the boss?
When someone suggested to Zaydoun that he should hook up with one of the newspapers as a syndicated writer, Zaydoun replied saying “I am my own editor… I can’t imagine being subjected to deadlines and editorial controls!”.
So taking everything above into consideration, I sent an email back to Bazaar today morning thanking them for their kind offer but that I wasn’t interested. I think I made the right decision.