OK be prepared for the best post yet on this blog…
I was talking to a friend of mine about Salmiya in the 80s and one thing led to another and I was telling him how strong a brand Tikka was back then. I was telling him about the “I like it spicy” guy (pictured above) and the Tikka commercials and how if you asked anyone who grew up in Kuwait back in the 80s they would remember the commercial and even sing you the jingle. It became a classic like the Pizza Italia and Hungry Bunny commercials.
Anyway I thought to myself, wouldn’t it be cool to find out who the “I like it spicy” guy was, what happened to him and how he looked like today? Well guess what… After a bit of research and digging around I found out who he was.
The actor who played the “I like it spicy” character was Galal Zaki. He wasn’t an actor, he worked in the ad agency that came up with the idea. Like Alfred Hitchcock, Galal liked to star in his own work and that’s how he ended up becoming the Tikka guy. the picture below is of Galal Zaki which I found on Google and is dated 2007. Although a lot older now you can still see some resemblance.
Today Galal Zaki is the CEO of Perception Communication in Egypt. He was also recently awarded the Rameh IAA Lifetime Achievement Award.
Update: Here is an old Tikka commercial. It’s not the famous one but its better than nothing…
[YouTube]
Update2: And here is the more popular one…
[YouTube]