Yesterday Sultan Center launched their new Adailiya store and unveiled a brand new identity with it. They dropped the word Center from their name so it’s just Sultan now which is what everyone called it anyway. But, their new icon feels too generic with one friend describing it as looking like an energy company.
The new Adailiya store is part of the company’s original plan to launch 20 new stores between 2020 and 2025, with 14 stores already launched. Their 2025 vision is to have a Sultan store within a ten-minute reach from any point in Kuwait’s inhabited areas. There are currently 46 Sultan stores in Kuwait.
So what do you think about the new logo?