Last week I posted about Gaza Cola on the blog and my Instagram account. It’s a new soft drink that was released in Kuwait, made by Palestinians to support Palestinians with 100% of the profits going to charity.
I posted it on my Instagram account not expecting it to do well engagement wise. I always read about how pro-Palestine posts keep getting low engagement, or are hidden from peoples feeds so I wasn’t expecting much but I was fine with that. Sometimes I like to post things because I want to, even though it might not get a lot of likes. Initially when I posted it, it got around 500 likes within the first half hour. That generally is a good sign because it means the post will most likely get 1,500 likes or more, which is usually the target I’m trying to hit.
To my surprise, the likes didn’t stop coming. 5 days later and the post now has over 67,000 likes (when I started writing this post it was 66,9766 and as I’m editing this post its now up to 67,523).
Not sure what caused it but around two days after I published the post it started going viral, first in Kuwait, then the world, and yesterday Kuwait again. It’s super cool, but it’s also been a lot of headache. I quickly started getting a lot of anti-Palestine comments, so first thing I did was delete all the negative comments and limit comments on that post. The local Gaza Cola account @gazacola_kw also started getting attacks as well, and they weren’t expecting it either.
I’m still trying to understand why this post went viral and none of the other Gaza Cola posts did. The product has been available in the UK since last year and the main @gazacolauk has photos of the can and everything so it’s really strange. Maybe my photo it just extra eye catching or maybe its my headline or maybe the Kuwait Towers in the background caught peoples attention. It could be anything really but all I know is that it’s currently the most engaged content on my account by far.
If you want to check the post on Instagram, here is the link.