A friend of mine sent me the video below on Tiktok a couple of weeks back where supposedly a guy in Kuwait (@moneir_almousawi) found a 20 calorie brioche roll at the supermarket. That video was shared with Blake from @thenutritionnarc who ended up posting the video below.
@thenutritionnarc Are these 20 cal brioche buns legit? @RIENOM | منير الموسوي #greenscreenvideo #greenscreen ♬ Paris – Else
Obviously something was up, but I figured maybe the guy had misread the label. But it turns out he hadn’t misread the label since someone else went and checked on the label and sent Blake a message with a breakdown of the ingredients who ended up posting the updated video below.
@thenutritionnarc Update on the 20 cal brioche buns, we got to the bottom of it @RIENOM | منير الموسوي #greenscreenvideo #greenscreen ♬ original sound – Blake | NARC
Makes you wonder how big of an issue this is in Kuwait with restaurants and brands not being accurate with their calorie count.
Update: According to Wooden Bakery, there was a misprint on the brioche packaging, and this batch of products has already been recalled from the market.