Category: Fashion

Although not confirmed yet, I have it on good authority that Dean & Deluca in The Avenues will be closing down, and Ulta Beauty will be opening in its spot.

The location is pretty huge, which is a good thing since Ulta Beauty needs the space to fit its wide range of luxury, drugstore, and indie brands. It also has in-store salons offering services like haircuts, styling, facials, and brow treatments. With so much to offer, they should have no trouble making full use of the space.

The first Ulta Beauty location is expected to open this year.

Debenhams also seems to be closing, and while I don’t have any information about that location, it wouldn’t be surprising if Alshaya’s other new brand, Primark, takes over the space.

Allbirds, the popular sustainable footwear brand, opened its second location in Kuwait today at Electra Phase 4, The Avenues.

Allbirds is known for creating some of the world’s most comfortable shoes, flats, and clothing using natural materials like merino wool and eucalyptus. The brand is dedicated to sustainability, working to reduce its carbon footprint to near zero. They replace petroleum-based synthetics with natural alternatives, such as wool, tree fiber, and sugar cane. The result? Soft, breathable products that are better for the planet.

Their shoes are lightweight, bouncy, and comfortable, with no flashy logos or unnecessary details. Made from natural materials, they’re designed for practicality.

The new Allbirds store at The Avenues Mall offers a shopping experience with a strong focus on sustainability. You can explore their famously comfortable collections like the Wool Runner, Tree Dasher, and Plant Pacer, while learning about the natural materials that make them unique. The eco-friendly store design also reflects Allbirds’ commitment to the planet.

Allbirds is also participating in the Ya Hala Shopping Festival so pass by and check them out in Electra Phase 4, or follow them on Instagram @allbirdsme

Saw this Sadu inspired sweater the other day and loved it, sadly it’s a pre-order and won’t ship till February. Maybe I could wear it next year. Link

Boutiqaat, the largest online fashion and cosmetics platform in the region just launched their biggest Black Friday sales. They’ve discounted over 100,000 items from over 1,000 brands with the discounts ranging from 15% all the way up to 90%.

If you’re looking for a good deal check out boutiqaat.com

Allbirds, the popular sustainable footwear brand, opened its first location in Kuwait today.

Allbirds is known for creating some of the world’s most comfortable shoes, flats, and clothing using natural materials like merino wool and eucalyptus. The brand is dedicated to sustainability, working to reduce its carbon footprint to near zero. They replace petroleum-based synthetics with natural alternatives, such as wool, tree fiber, and sugar cane. The result? Soft, breathable products that are better for the planet.

Their shoes are lightweight, bouncy, and comfortable, with no flashy logos or unnecessary details. Made from natural materials, they’re designed for practicality.

If you want to see what the hype is about, visit their first Kuwait store at Assima Mall in Kuwait City. You can also check them out on Instagram at @allbirdsme

Marks & Spencer recently opened their new location in The Avenues. It’s located in Phase II in place of where Baroue used to be located. The new store also has their food range and an M&S Cafe.

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A post shared by Marks & Spencer Middle East (@marksandspencerme)

According to a contact of mine, Alshaya are bringing Primark, the popular multinational fashion retailer to Kuwait and the Middle East GCC.

Primark is known for offering affordable, fast fashion and a wide range of clothing, accessories, and home goods. The brand is particularly popular for its trendy styles at low prices, appealing to budget-conscious shoppers.

I don’t have any idea on when they’re planning to open their first location, but I’d imagine they would need at the very least a year. I’ll update this post if I discover more.

<strong>Update: It’s now official.

Boutiqaat, the largest online fashion and cosmetics platform in the region just launched a very cool campaign where you could win one of three Hermes bags.

Every 30KD spent on their website enters you into the special draw for a chance to win a bag. So for example, if you spend 100KD you get three entries for the draw. The more you spend the more chances you get. What’s funny is that you probably have a higher chance of winning a Hermes bag with Boutiqaat than trying to buy one from a Hermes store. These bags are incredibly hard to come by!

This campaign is applicable across the Gulf as well as Iraq and for both men and women. For more info and to stay posted on future campaigns, follow @boutiqaat or shop by visiting Boutiqaat.com

The Soph Spot is a local merch store with a commitment towards helping a variety of causes, from injured children in Palestine, to animal welfare and ongoing regional challenges.

The idea came to Haya (not sharing her last name since she wants anonymity) because she was always helping animals and harassing everyone around her to do the same. But, she hated the idea of begging for donations, so she thought there must be another way to get people to donate and that’s when she came up with the idea for a merch shop (named after her dog Sophie who passed away) where all proceeds from the sales would go towards helping animals.

While in the process of creating The Soph Spot, Haya realized that her idea could also help a variety of causes, and since she’s half Palestinian, she decided to create a a line of Palestinian merch where proceeds would go to @heal.palestine. Recently, she also added a collection drawn by children, with proceeds of those sales going towards the Red Crescent Society, specifically for families who can’t afford medical care.

It’s a pretty smart, feel good concept, and one that works since people tend to like buying merch that supports a cause they care about. As of this post Haya is supporting three causes, but hopes to keep adding more as she goes. Her merch is actually really cool and I love some of the designs.

You can see some of the items above, but if you want to buy something or just show your support, the instagram is @thesophspot and the website is thesophspot.com

Marks & Spencer are opening a new location at The Avenues. They currently have a small store in Phase I (small for an M&S) but they recently took over the Baroue location and surrounding shops in Phase II, which is a pretty huge area. I think it might be bigger than their 360 Mall location.

No idea when they’re opening but hoarding is up.

Ibrah is a new ethical and sustainable online fashion store designed and produced in Kuwait. They recently launched a new look book showcasing their ‘serene pajama collection.’

The collection features pajamas with unique prints inspired by the breathtaking landscapes of Kuwait. There are six distinctive patterns, each capturing the diverse natural elements found in Kuwait.

The pajamas are for both men and women, and there are kids sizes as well.

The whole concept is very interesting, and I like the fact that they were inspired by Kuwait, but then actually went ahead and produced them in Kuwait. Browsing their website the prices also seem very reasonable considering they’re a limited run.

If you want to check them out, visit their instagram account @shop.ibrah and also make sure you visit their website ibrah.com.kw

The Italian fashion brand Loro Piana opened up at The Avenues a few weeks ago and last week a friend sent me a TikTok video showing a white t-shirt they were selling for 694KD. I thought it might have been fake because no way a plain white t-shirt (or any t-shirt) could possible be 694KD. Turns out it’s real!

Luckily for us, Loro Piana have a local website with all their items and their prices available to check out. I went through it and found the items which seemed hilariously overpriced and decided to share them.

The Gift of Kings� T-Shirt – 694.0 KWD
The Gift of Kings� Polo – 803.0 KWD
Kilya Bomber Jacket – 7,114.0 KWD
Harlan Coat – 9,967.0 KWD
Leasure Trouser – 615.0 KWD
Owen-Belt – 655.0 KWD
Baby Changing Bag – 728.0 KWD
Twelve Blanket – 970.0 KWD
My Doggie Pillow – 1,172.0 KWD

Ecru, the Kuwait-based lifestyle brand inspired by the ethos and culture of Arab hospitality is celebrating their ten years milestone with a pop up at Sadu House. I remember when they launched back in 2013 it felt like a sigh of relief that someone was opening something other than a cupcake business (If you’re too young to remember, back then everyone had a cupcake business).

I dropped by the pop up earlier to pick up a copy of the book “ABCs of Kuwait”, (more on that in a separate post) and the Ecru setup was really something. They completely transformed the space and as you can see in the photo, it looks really really beautiful.

If you’re looking for something to do, tomorrow is the last day for the pop up. They’re there tonight till 8PM and tomorrow (Thursday) from 11AM to 5PM. Also make sure you check out their retrospective highlight on their Instagram account for their story on how it all began. @ecruonline

Alo Yoga, the Los Angeles-based premium lifestyle/yoga brand is coming to Kuwait soon. Alshaya got the franchise and based on their jobs posting, they are setting up their head office in the UAE and then opening their first store in Kuwait.

Once open, Alo will compete directly with Lululemon so I’d imagine they will be getting a very premium location in The Avenues for their first store.

The very popular luxury piercing studio Maria Tash opened in the Prestige section of Avenues right next door to Harvey Nichols. They opened a few months ago but I only just noticed since their location isn’t in a part of Avenues I frequent a lot. This is now probably the best place in Kuwait to get your piercings since they’re always pioneering techniques and have nearly 30 years of experience. They don’t have a dedicated Kuwait Instagram account but their main account is @mariatash