Category: Fashion

The Kuwaiti fashion label Emanmoon just opened their first international pop-up, and they chose one of the most stylish summer destinations for it, Saint-Tropez.

Emanmoon is known for their elegant, free-size pieces made from premium fabrics which are perfect for hot summers and traveling. Their collections are designed and made in Kuwait and focus on timeless silhouettes, soft color palettes, and effortless style.

They chose Saint-Tropez for their first international pop-up because the city attracts a global, fashion-forward crowd that appreciates unique designs. It was the perfect place to introduce the brand this summer.

This opening marks a major milestone for Emanmoon, becoming the first Kuwaiti fashion brand to launch in Saint Tropez. The pop-up, located at 1 Rue Sibille, showcases two of their standout collections, Maris and Oasis.

If you’re in Saint-Tropez this summer, pass by and check them out. You can also follow them on Instagram @emanmoonkw or check out their website emanmoon.com

If you’ve passed by Harvey Nichols recently, you probably noticed part of the ground floor was closed off. That’s because the store is getting a facelift. A couple of days ago, they opened up the renovated section and closed off a new area to continue the revamp.

Although the revamped area is pretty small, it’s enough to give you an idea of the direction they’re heading in (some elements have a bit of a 60s vibe). I like the new look but don’t judge it based on my photos alone. My colors are a bit off and the place was busy, so I had limited angles to shoot from without people in the frame.

Harvey has been open since November, 2012.

Yesterday night, Alshaya officially revealed the location of the first Ulta Beauty store opening in the Middle East. The store will be located at The Avenues, in the spot where Dean & Deluca used to be, and according to a source, it’s expected to open this October. That will be followed by another Ulta Beauty store opening at Mall of the Emirates in Dubai later this year.

Ulta Beauty is known for offering a mix of luxury, drugstore, and indie brands all under one roof. Unlike Sephora, which focuses mainly on high-end products, Ulta carries everything from Dior and MAC to NYX and Maybelline. Another major draw is its in-store salons, offering services like haircuts, styling, facials, and brow treatments—something unique for a beauty retailer.

The Avenues location will be the first Ulta Beauty location outside the U.S.

The Ulta Beauty Middle East instagram account is also now live and you can check it out @ultabeautymiddleeast

Yesterday’s post inspired me to put together this list of local lifestyle brands I love. Some of these are brands I have a personal connection with, while others I just appreciate for their story or aesthetic. I’m hoping you might not have heard of some of them yet, but that you’ll end up loving them when you do.

Ecru
Limited collections of objects, furniture, and clothing inspired by the ethos and culture of Arab hospitality.

ET Cetra
Contemporary lifestyle supplier store where everyday objects are celebrated for their function, simplicity, and design.

From Mud
Ceramics studio specializing in designing and creating handmade tableware and objects.

Happy Herbalist
A 100% natural, cruelty-free organic skincare brand that uses clean ingredients sourced from around the world.

Hind
Curated handmade clothing and accessories from around the world, crafted by artisans to support families, education, and a sustainable future.

Hot Mess
Sleepwear and loungewear designed not to be perfect, but to feel good, look cute, and live real.

Khaneh
Curated selection of authentic and handmade pieces that add warmth, depth, and character to your home.

Pantera Furtiva
Blends minimalism with an appreciation for quality craftsmanship in handcrafted footwear.

Ra
A MENA-inspired, ungendered, and seasonless brand, all handmade by local craftspeople and made to order in their Kuwait City studio.

SOM Active
State of Mind Active is a fashion-focused recreational apparel brand with a wellness-driven mindset.

Sonder Goods
Unique, high-quality stationery and design-focused products, with collaborations from local, regional, and international creatives.

The Soap Box
Natural luxury soap and skincare using lavender they grow in Ireland.

Zeri Craft
Blends Khaleeji cultural inspiration with contemporary design, creating simple, functional objects that honor tradition and sustainability, all handcrafted by skilled artisans.

Muhra, the local luxury fashion brand, recently unveiled their handcrafted traditional thoub designed for the Kuwait Airways crew. The thoub incorporates elements from the airline’s branding and will be worn by welcoming stewardesses on select flights.

Muhra was founded in 2004 by Farah Al Babtain and got a lot of attention last year when they designed the official attire for the female Kuwaiti athletes at the Paris Summer Olympics. They also created the official outfits for the Asian Games the year before, but my personal favorite project of theirs is the 30 Moons Campaign.

The 30 Moons Campaign ran during Ramadan this year and was an ode to the strength and beauty of women. I loved the art direction and found it visually stunning, especially the short reels.

You can view more photos of the new Kuwait Airways thoub on their instagram account @muhraofficial. If you want to check out the beautiful 30 Moons Campaign, scroll down in their reels till you see the visuals I’ve posted above.

A short while ago, Alshaya revealed the hoarding for the first Primark store opening in the Middle East. The store will be located at The Avenues, where Debenhams used to be, and is expected to open on October 23. This will be followed by three stores in Dubai in 2026, opening at Dubai Mall, Mall of the Emirates, and City Centre Mirdif.

The next big reveal should be Ulta Beauty, which is expected to open before the end of the year in place of Dean & Deluca, also at The Avenues.

Although not confirmed yet, I have it on good authority that Dean & Deluca in The Avenues will be closing down, and Ulta Beauty will be opening in its spot.

The location is pretty huge, which is a good thing since Ulta Beauty needs the space to fit its wide range of luxury, drugstore, and indie brands. It also has in-store salons offering services like haircuts, styling, facials, and brow treatments. With so much to offer, they should have no trouble making full use of the space.

The first Ulta Beauty location is expected to open this year.

Debenhams also seems to be closing, and while I don’t have any information about that location, it wouldn’t be surprising if Alshaya’s other new brand, Primark, takes over the space.

Saw this Sadu inspired sweater the other day and loved it, sadly it’s a pre-order and won’t ship till February. Maybe I could wear it next year. Link

Marks & Spencer recently opened their new location in The Avenues. It’s located in Phase II in place of where Baroue used to be located. The new store also has their food range and an M&S Cafe.

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According to a contact of mine, Alshaya are bringing Primark, the popular multinational fashion retailer to Kuwait and the Middle East GCC.

Primark is known for offering affordable, fast fashion and a wide range of clothing, accessories, and home goods. The brand is particularly popular for its trendy styles at low prices, appealing to budget-conscious shoppers.

I don’t have any idea on when they’re planning to open their first location, but I’d imagine they would need at the very least a year. I’ll update this post if I discover more.

<strong>Update: It’s now official.

The Soph Spot is a local merch store with a commitment towards helping a variety of causes, from injured children in Palestine, to animal welfare and ongoing regional challenges.

The idea came to Haya (not sharing her last name since she wants anonymity) because she was always helping animals and harassing everyone around her to do the same. But, she hated the idea of begging for donations, so she thought there must be another way to get people to donate and that’s when she came up with the idea for a merch shop (named after her dog Sophie who passed away) where all proceeds from the sales would go towards helping animals.

While in the process of creating The Soph Spot, Haya realized that her idea could also help a variety of causes, and since she’s half Palestinian, she decided to create a a line of Palestinian merch where proceeds would go to @heal.palestine. Recently, she also added a collection drawn by children, with proceeds of those sales going towards the Red Crescent Society, specifically for families who can’t afford medical care.

It’s a pretty smart, feel good concept, and one that works since people tend to like buying merch that supports a cause they care about. As of this post Haya is supporting three causes, but hopes to keep adding more as she goes. Her merch is actually really cool and I love some of the designs.

You can see some of the items above, but if you want to buy something or just show your support, the instagram is @thesophspot and the website is thesophspot.com

Marks & Spencer are opening a new location at The Avenues. They currently have a small store in Phase I (small for an M&S) but they recently took over the Baroue location and surrounding shops in Phase II, which is a pretty huge area. I think it might be bigger than their 360 Mall location.

No idea when they’re opening but hoarding is up.

The Italian fashion brand Loro Piana opened up at The Avenues a few weeks ago and last week a friend sent me a TikTok video showing a white t-shirt they were selling for 694KD. I thought it might have been fake because no way a plain white t-shirt (or any t-shirt) could possible be 694KD. Turns out it’s real!

Luckily for us, Loro Piana have a local website with all their items and their prices available to check out. I went through it and found the items which seemed hilariously overpriced and decided to share them.

The Gift of Kings� T-Shirt – 694.0 KWD
The Gift of Kings� Polo – 803.0 KWD
Kilya Bomber Jacket – 7,114.0 KWD
Harlan Coat – 9,967.0 KWD
Leasure Trouser – 615.0 KWD
Owen-Belt – 655.0 KWD
Baby Changing Bag – 728.0 KWD
Twelve Blanket – 970.0 KWD
My Doggie Pillow – 1,172.0 KWD

Ecru, the Kuwait-based lifestyle brand inspired by the ethos and culture of Arab hospitality is celebrating their ten years milestone with a pop up at Sadu House. I remember when they launched back in 2013 it felt like a sigh of relief that someone was opening something other than a cupcake business (If you’re too young to remember, back then everyone had a cupcake business).

I dropped by the pop up earlier to pick up a copy of the book “ABCs of Kuwait”, (more on that in a separate post) and the Ecru setup was really something. They completely transformed the space and as you can see in the photo, it looks really really beautiful.

If you’re looking for something to do, tomorrow is the last day for the pop up. They’re there tonight till 8PM and tomorrow (Thursday) from 11AM to 5PM. Also make sure you check out their retrospective highlight on their Instagram account for their story on how it all began. @ecruonline

Alo Yoga, the Los Angeles-based premium lifestyle/yoga brand is coming to Kuwait soon. Alshaya got the franchise and based on their jobs posting, they are setting up their head office in the UAE and then opening their first store in Kuwait.

Once open, Alo will compete directly with Lululemon so I’d imagine they will be getting a very premium location in The Avenues for their first store.