A few days ago Mahmoud Alghanim, a pioneer in the local restaurant industry sadly passed away. Mahmoud was the creator of the popular pizza concept “Pizza Italia” as well as the Italian concept “Prego”. Considering the popularity of the concepts, there is oddly very little information on the brands online which is why I was always hoping to meet him so I could document his story and make it available to everyone.
From what I gather, Pizza Italia opened sometime in the mid-80s (1984?) and had at least 16 locations. They were open at least till 2005 since that’s when I took the photo above.
Prego, on the other hand, I found the CV of their executive chef “Luca Umberto Voncini” online so I have a bit more information. Based on his CV they opened their first location in Dalal Complex in Salmiya in 1993 and then closed it in 1995. This was the same location where their Pizza Italia branch was previously located. They had two other Prego locations, one in Mangaf and one in Kuwait City. Those opened up in 1996 and closed in 1997.
Both concepts were under the mother company “Arab Food Service Co.”
An accident in front of Pizza Italia Riqqa Coop branch in 1987.
I’ve started scouring the internet to try and find as many photos, commercials, and information related to the brands so I can put them all under one post. If you have ANYTHING related to both brands, a menu, a business card, anything no matter how insignificant you think it is please let me know.
Tidbit: The popular Pizza Italia commercial above was filmed in Salmiya, in the old souk on Salem Al Mubarak Street. It was directed by Nick Cate on a hand-cranked 16mm Bolex camera. The music was composed by an Egyptian composer called Mohammed Al Banna. The actor running in the commercial is a Lebanese actor but I don’t have his name.
Update: Managed to get some dates!
Pizza Italia opened in 1983 with its first store in Daiya. They ended up closing the whole brand in 2005.
Prego opened in 1993 with its first store in Salmiya, Rabih Building (now demolished), followed by another store on the Gulf Road in Sharq. Prego also closed down in 2005.