Tomorrow, IKEA will be launching their new concept in Kuwait called ‘IKEA for Business’. I got a sneak peek of the store, and I left impressed.
The new store felt like a movie set because they built various shops with shop fronts inside a large warehouse-like building. The idea is that they wanted customers to see in person how you could fit out an entire shop or office with just IKEA furniture and accessories.
When I first walked into the IKEA store, I stepped into the offices of a recycling company called RRR—complete with cubicles, private offices, a waiting room, and everything you’d expect from a real office. The next area had a more casual office vibe, which turned out to belong to a make-believe marketing agency called Mirage. It was more colorful and less serious looking, completely different to the previous corporate looking offices.
After leaving the office area, I found myself on a street lined with a nail salon, flower shop, and café. None of them were real, of course, but they looked and felt convincing, complete with working faucets and functional equipment. To the left of the nail salon were stairs that led me up to a women’s hair salon. I walked through it and emerged out the other side onto a rooftop restaurant.
Exploring the store was surprisingly fun, like a KidZania for adults since they had hotel rooms, a kids nursery, a company board room, and various offices all for customers to interact with and explore.
The coolest thing wasn’t even what was on display—it was that IKEA now functions like a design studio with a contractor. Previously, they’d help design a room or bathroom, but they wouldn’t handle finding a painter or taking care of plumbing for example. With IKEA for Business, that’s changed. They now can manage everything from design to execution, so you don’t have to deal with anyone else. Super convenient.
If you want to check out the new IKEA store, it’s located in Shuwaikh where their first original store used to be, right next to the new Spark gym (Google Maps). Opening hours will be 10 to 10 and they open to the public from tomorrow.
