Category: Promoted

Orion Strom, one of Europe’s fastest-growing mattress brands, has officially opened its first standalone showroom in Kuwait.

The journey that brought the Greek brand here wasn’t led by a marketing push or franchise expansion, but by a personal connection and a shared belief in doing things right. The local owner, a longtime friend of the family behind Orion Strom, had long admired their commitment to craft. When his friend visited Kuwait and toured local mattress stores, they were both struck by the same thing: high prices, low standards, and a market flooded with outdated or gimmicky mattresses that fell short compared to the offerings in the European market.

That moment was the spark. They launched with just one model in Kuwait, selling it without a showroom or proper display. It quickly sold out, reaffirming their belief in the product. That early success led to a carefully developed range of ten models, each tailored to different sleep preferences. Now, with the showroom open, customers can finally see, feel, and experience the difference firsthand.

Founded in 1998, Orion Strom isn’t just another mattress brand, it’s a company built on substance and experience. Their mattresses are made in Greece using certified European components like springs from Portugal, foam from Italy, latex from Belgium, and Kevlar from Bulgaria. If you’re someone who cares about certifications, the factory is TÜV Nord certified and holds four ISO standards. All the materials used in the mattresses are also certified with CertiPUR, OEKO-TEX, and SGS.

Orion Strom focuses on real materials and proper craftsmanship. The mattresses are dense, built to last, and nearly twice the weight of most mattresses in their price range.

This isn’t a mass-market chain, it’s a product-first company, driven by people who believe sleep is serious. If you’re looking for a proper mattress that is designed to give you better sleep and built to last, check them out orion-kw.com or visit them at Waves Mall (Google Maps).

The Kuwaiti fashion label Emanmoon just opened their first international pop-up, and they chose one of the most stylish summer destinations for it, Saint-Tropez.

Emanmoon is known for their elegant, free-size pieces made from premium fabrics which are perfect for hot summers and traveling. Their collections are designed and made in Kuwait and focus on timeless silhouettes, soft color palettes, and effortless style.

They chose Saint-Tropez for their first international pop-up because the city attracts a global, fashion-forward crowd that appreciates unique designs. It was the perfect place to introduce the brand this summer.

This opening marks a major milestone for Emanmoon, becoming the first Kuwaiti fashion brand to launch in Saint Tropez. The pop-up, located at 1 Rue Sibille, showcases two of their standout collections, Maris and Oasis.

If you’re in Saint-Tropez this summer, pass by and check them out. You can also follow them on Instagram @emanmoonkw or check out their website emanmoon.com

With so much competition in Kuwait’s beauty salon scene, any new spot really needs to stand out. That’s exactly what the new Laha Lounge has done.

Laha, which means “for her” in Arabic, was designed with one goal in mind: to make you feel like the center of attention. Every detail, every service, and every moment is carefully curated to make you feel special.

Located in Sabah Al Salem (Google Maps), Laha Lounge specializes in hair color, styling, nail care, along with their signature baths and natural masks. According to regulars, the interior design makes it feel like an escape from the everyday rush, the kind of place where time feels like it just pauses the moment you walk in. That level of design makes sense considering Laha Lounge is owned by Amina Al Failakawi, the founder of the popular design studio @past.modern.

If you’re looking for a new salon to try, Laha Lounge is open daily from 11AM to 8PM. You can book through WhatsApp at 63330832 or send them a DM on Instagram @laha_lounge.

It’s ridiculously hot in Kuwait right now, so the timing couldn’t be better for Ciervo’s new Summer Iced Tea lineup.

They’ve introduced three refreshing flavors, all made using premium teas from their sister brand Genuine Tea (@genuineteame). They’re crafted with natural ingredients and have zero added sugar, which makes them perfect for a guilt-free summer cool down.

Here are the flavors:

Cranberry Iced Tea
A herbal blend of hibiscus, cranberry, and apple, infused with natural passion fruit juice. Fruity, tart, and super refreshing.

Mango Pineapple
Organic sencha green tea mixed with natural mango and pineapple juice. Light, tropical, and easy to sip on a hot day.

Dragon Peach
Organic Ceylon peach and apricot tea, finished with natural dragon fruit juice. A juicy, mellow blend that’s surprisingly addictive.

They’re also still serving their popular açaí bowls, made with açaí sourced directly from their partner farms in Brazil. Another great option to cool off with.

Ciervo is a local café that’s been serving nutritious, fast-lifestyle-friendly options since 2018, with seven locations across Kuwait. If you’re looking to hydrate in this heat, check them out @ciervocafe

We don’t have a shortage of burger spots in Kuwait, but a new spot just launched that’s doing things a bit differently. GYU is a Japanese-inspired burger concept that just opened for delivery, and it looks pretty interesting.

The name GYU is the Japanese word for “cow” or “cattle,” and is pronounced like “gyoo”. The team behind GYU are clearly fans of Japanese culture. Their idea was to blend Japanese flavors with classic American burgers and sandwiches, and the result is a menu full of interesting twists like Katsu Sando burgers and sandwiches with umami-packed sauces and ingredients.

They also have a bunch of unique items planned for future phases, including some premium secret menu items that will only be available through their website, GYUKW.com.

For now, GYU are operating as delivery only, but I’m looking forward to trying them out. You can check them out on Instagram at @eatatgyu

SuperPark Arena, the newest and 5th SuperPark in Kuwait, just opened and it’s the 3rd branch of SuperPark inside The Avenues Mall. It’s located right next to KidZania and above the Souk entrance. SuperPark is a Finnish brand having branches in 12 countries.

This new branch has a bunch of new attractions including:

• Pedal Car Track: Drive a car with pedals like bicycles
• Flying Fox / Zipline: Fly through the air indoors!
• Skate & Scoot: The only indoor skatepark in Kuwait for Skateboards and Scooters.
• Soccer Court: A big indoor football playground.
• Super Arena: An interactive video-game room with motion-based multiplayer games.

In addition to the above there is also a separate toddlers area for safety, and a dedicated premium birthday room for celebrations.

You can either get a 1-hour or 2-hour pass, and that gives you access to all the activities and games inside. It’s fun for all ages, including kids, teens, adults and parents.

Location: Avenues Mall, Phase 3, Level 1 (next to KidZania)
Opening Hours: 10AM to 10PM on weekdays, 10AM to 11PM on weekends

SuperPark now has five locations in Kuwait:
– SuperPark Arena (Avenues, above Souk) (recently open)
– SuperPark Kuwait (Avenues, Gate 16)
– SuperPark KidsZone (Avenues Forum Basement, Gate 27)
– SuperPark Jahra (Al Mekhiyal Complex)
– SuperPark Siddeeq (Siddeeq Co-op)

For more info head to @superparkkw

OffTheCoal is a restaurant that’s been over a decade in the making. Its owner, Bader AlMutairi, has always had a passion for food and design, and OTC is a combination of all his interests and obsessions rolled into one.

Before my first visit, I had seen photos of the space, but once you’re actually there, it’s a completely different experience. The owner, a fan of the lifestyle and design of the 1920s to 1950s, as well as both Steampunk and Art Deco, worked with @manmade.studio to bring his vision to life. Every corner is filled with quirky details, from vintage gears to bold geometric patterns to a retro-style flap display that shows custom messages. There’s even a miniature train-like mechanism that transports food between the back kitchen and the front bar. The space feels more like a themed movie set than a typical restaurant, and that’s exactly how the owner wanted it.

The restaurant itself is meat-centric. They have a highly specialized smoker that runs 24 hours a day, constantly churning out pastrami and ribs for guests. The pastrami, by the way, is one of the best I’ve had and completely caught me by surprise. The menu is full of fresh, creative, and slightly upscale small dishes, most of which feature smoked or roasted elements.

Going back to the retro-style flap display I mentioned earlier, guests can even request to show their own custom messages on it. That’s just one of the ways they can interact with the space. OTC also has carnival-style coupons and golden tickets that can be used to redeem fun prizes. These touches were inspired by the owner’s love for the 1920s and the nostalgic spirit of mid-century American boardwalk carnivals. It’s a playful reference to that era and a way to make the dining experience feel more personal and engaging. As for the name OffTheCoal? It was inspired by Michael Jackson’s Off the Wall album. That’s another one of Bader’s interests.

OffTheCoal is clearly a passion project, so whether you’re into design, food, or just curious to try some of the best pastrami in town, it’s worth experiencing at least once. Here is their location on Google Maps and they’re on Instagram @offthecoal

Provin is a local brand that sells high-quality supplements and herbal remedies. They carry around 100 brands, including some really popular ones like NOW, Goli, Thorne, Health Nag, Optimum Nutrition, Sundown, and many more.

A lot of people don’t realize that our extreme heat can actually degrade or spoil supplements if they’re exposed to high temperatures for too long. That’s why Provin is running a “cool” campaign right now.

Every order from Provin comes with a small ice pack in the box. If the ice pack is melted by the time it arrives, just take a photo and send it to Provin, they’ll sort it out for you.

It’s a simple but important initiative, especially in this heat. Getting your supplements delivered cooled means you don’t have to worry about them losing potency or going bad before they even reach you. Provin’s extra step gives you peace of mind that what you’re taking is as fresh and effective as it should be.

If you’ve never ordered from Provin or want to find out more, check them out at provin.me

Aseer Time, the largest juice shop franchise in Kuwait, just opened in China – yes, China. The new branch in the city of Quanzhou marks their 501st branch overall. Aseer Time now operates over 500 branches across 23 countries, with more locations launching soon in Australia, the Netherlands, and a 14th U.S. branch in Los Angeles.

Aseer Time opening in China was definitely not on my 2025 bingo card.

If you’re interested in owning a Aseer Time franchise, you can contact them by WhatsApp on +965 6709 0966

@39ertime

Just over 15 years ago, I posted a review of a then-newly opened restaurant in the city called Little Ruby’s. The place had a very cozy interior, and I loved the food as well as the atmosphere. But Little Ruby’s has grown up, which is why they decided it was time to drop the “Little” from the name and refresh the menu. Little Ruby’s is now just Ruby’s.

The two things I always loved most at Ruby’s were their salads and sandwiches. Thankfully, my favorites are still on the menu, including the Bronte Burger, which now has a new name. Their Mango Chicken Salad and one of the best Philly Cheesesteaks in Kuwait are also still available. But the majority of the menu has been updated to fit the new, more mature Ruby’s.

Kuwaiti chef Khaled AlBaker (@chefkb) really elevated the menu, starting with the pastas, which are now all freshly made in house. He also introduced new appetizers like Cacio Pepe Fries, Steak Skewers, and Chimi Arrayes. The biggest changes are in the mains, with new items like the Soho Cut made with sliced tenderloin in porcini mushroom sauce, the Club Sandwich which I need to try, and a Parma Chicken I’m saving for a cheat day.

Even the kids now have their own dedicated menu, with options like Little Tenders and Sliders.

The new branding and menu have only been rolled out at their flagship location in Assima Mall. The remaining five locations will be revamped throughout the year. So if you want to try the new menu, the Assima location is open daily from 12PM to 11PM. @littlerubys

ERA is a new fitness and wellness club that opened a few months ago. I first found out about it because my wife was looking to join a gym and ended up signing up as a founding member. So when they approached me for this post, I already knew who they were.

ERA isn’t your typical large and busy gym. They describe themselves as a premium fitness and wellness hub. It’s an exclusive club designed for a limited number of members, offering personal training, a variety of classes, Pilates, private studios, consultations, workshops, retail space, and a smoothie bar.

I hadn’t seen the space until they shared photos with me, and after going through them, I decided to check it out in person. For the past couple of months, I’ve been thinking about joining a gym again since my old one shut down. I don’t like large gyms, I don’t like mixed gyms, and most importantly, I needed a place with personal training (the only way I’m going to work out is if someone forces me to). ERA ticked all the boxes, so I ended up joining too.

The team and trainers behind ERA are fairly well known, many of them having come from the now-closed Corniche Club. They’ve been working in Kuwait for years and genuinely love it here, which is reassuring because it means my PT or the quality of service isn’t suddenly going to change in a few months.

ERA is spread over three floors: a women’s floor, a men’s floor, and a floor for classes. The space has large windows that stretch from one end to the other and overlook the sea, so there’s plenty of daylight, which is something I really care about. I also liked the design, not just because it wasn’t dark and moody, but because it had a really calm and welcoming feel. That was another reason I ended up signing up.

I half-heartedly don’t want to promote the gym now that I’ve joined, since I don’t want it getting too popular. But they’ve capped the number of members, so I know it’ll never get too busy. If you’re looking for a new gym, you can check them out @eramembers.club

Design by @saccaldesignhouse, Photos by @mashkanani

If you’ve ever grabbed a bite from Trolley, chances are you’ve unknowingly tried something from Goodness (GDNS), their in-house fresh food and bakery brand. It’s a brand focused on fresh, affordable, and high-quality meals made for people on the go.

Their range is surprisingly pretty big since you’ll find everything from ready-to-eat sandwiches and salads to hot, freshly baked pizza and Arabian pies. The pizzas are Italian-style, made by an actual Italian chef, and ready in minutes. There’s even San Sebastian cheesecake if you’re in the mood for dessert.

They also have a popular Acai bowl that comes in a generous portion and is made with high-quality ingredients. I’ve also been told their chicken burger is a must-try since it’s their best seller, and that they recently added two new coffee options to the menu: Spanish Latte and Cold Brew. Both are priced affordably, with the Spanish Latte at KD 1.250 and the Cold Brew at just KD 1.

Goodness is currently available in most Trolley branches, with their bakery section already operating in a number of locations including:

• Abu Halifa
• Mansouriya
• Maseela
• Mina Abdullah
• Omariya
• Qurtuba
• Rahal
• Salmiya

More locations are being added regularly, but starting this week, GDNs Bakery is also available to order online through the Trolley app, Talabat, Jahez, or Deliveroo.

Next time you’re at Trolley, check out the bakery counter or the fresh food shelves, and if you’re curious about new releases, give them a follow. @Try.gdns

HBR, the locally created burger concept, just opened their first international location in London. I think this actually makes a lot of sense since I’ve always thought our burgers here were better than the ones I had in London (and other places). Now that I think about it, more of our burger concepts should be opening abroad.

HBR launched just five years ago with one goal: to serve good food and create a spot where customers can kick back and relax. Since then, they’ve grown to nine locations across Kuwait, with their first international branch now opening in the UK.

Not only that, but HBR is also taking the local dessert brand Bascota with them to London as part of the HBR menu. Bascota is known in Kuwait for their signature cookies topped with ice cream and their popular Lava Cookie Experience.

The grand opening was today, so if you’re in London or heading there this summer, make sure to pass by. @hbr.ldn @hbr.kwt

Jahez is kicking off their new 2 x 2 campaign in Kuwait! When you join Jahez and make your first order, they’ll drop 2KD straight into your wallet and hook you up with free delivery for 2 months. All you need to do is download the app, place your first order, and let Jahez do the rest. @jahezkuwait

Looking for refreshing, healthy options this summer? Joe & the Juice has introduced new summer items that are light and satisfying.

Most of their sandwiches are already pretty light, but they’ve now added a creamy Labneh sandwich with mint and cucumber. They’ve also expanded their drinks lineup with the Iced Lavender Matcha Oat Latte and the Iced Blueberry Matcha Oat Latte.

My personal favorite iced drink isn’t new, but it’s one I order all the time, the Pick Me Up. It’s made with strawberries, banana, and apples, and I find it very cooling.

What’s great about Joe & The Juice is that they’re all over Kuwait, so you’re always close to one. And if you’re not, that’s fine since they also offer delivery through Talabat and Deliveroo. Check them out this summer @joeandthejuicekuwait