Over the summer, Lush released a watermelon soap with 100% of the profits going toward childhood mental health services in Palestine, and it has recently become available at Lush in Kuwait.
The “Watermelon Slice” feels right at home on their shelves, which is why I love this simple idea so much. Right next to the watermelon slices, they have the following message written:
You can’t wash away the trauma children experience during conflicts – but when you buy this soap, 100% of the profits will be donated solely to projects providing urgently needed professional mental health support and trauma counselling for children in Gaza and the West Bank.
Lush sells the watermelon slices by weight, so the thicker the slice, the more it costs and the more you donate. I love it.